Site Optimizing for the Engines
or How engines work

Many of my other articles have dealt with the " how to optimize" while building a site,
but what to do once its been up a while and rules for " what's good" change?

This is to address the " how to add, and should you add or change " with every new suggestion for site optimizing or search engine algorithm change ?

Well yes and no..

No, if it's just a rumor ... just some new thing. It's like not being the first person to buy some new widget, you wait and a cheaper and better model will come out .The newest thing the major engines are trying is no different.

Mind , the changes can happen quickly, so you have to be prepared to make changes to your site to stay competitive. But how to know what's real and what's rumor ?

How to know there are changes :

Keep up with the trends, lots of places will send you newsletters on what the engines want. Just plug in " search engine newsletter " on any search and you will get a list of such places. Subscribe to a few and get the latest details right to your in-box Take all you hear and learn with a large grain of salt and a dose of common sense however. Most algorithms used by the engines help the search spiders to assign categories and find site matches. They all have different algorithms however, so you can't please everybody.

But an engines an engine, they all work in much the same way, seek and find. Say the seeker plugs in the word " tickets"? The engine can't ask the seeker, What kind of tickets ? " plane, boat, car, train, traffic?? " So it has to come up with a way to give them everything. And it wants to give the most relevant site it can find.

Which is your little secret, understanding the engines limitations and needs and giving it, via your site the information it needs, to narrow it down via your keywords etc. and serve up your site in response to the keyword search.

Yes !! You can make them " dense" legitimately as I have discussed in other articles. Use them, where they make sense, and they will be enough to optimize well. Change out a few for synonyms of the words. Ex: image can = picture, graphic, photo, art etc. as many as make sense. But only where it makes sense. Do not just shift out common words with your keywords over and over, as your text will sound like a radio Advertisement !

You have to think like the unknown person on the other end at the engine, what words are they going to use to find you and provide them if possible. There are free tools called keyword suggestions that can give you these. Likewise keyword analyzers that tell you what's most used for your topic.

The higher on the page your main keywords are the better, as often the spider does not read the whole page, just the first section of it. If your main keywords are buried at line 95 they may not get read or indexed.

This is also why having large scripts or ads at the top of the page are not a good idea if you can avoid it. Try moving the script to the bottom of the page. I know, they always say put between the head and head tags, but you would be surprised at how many will work just fine, down below the body tag.

Or move them to a Js script, which is where you put the script in a text file and put a link to tell the browser to go read it. I don't like that move myself, as it slows the site down. A little experimenting though and you can find a way to get them out of the spiders way and still have use of them for the site.

A good title on the page is a must, play with the wording. Remember the engines fall back position is alphabetical. So, if you have a choice between say, from or by, choose by, as long as it sounds right and you will have a tiny edge in terms of alphabetical order.

Do not make the mistake of putting a string of AAA's in front of it, that's fine for a phone book listing but the engines know better, now if your businesses name happens to be Triple AAA your good to go :) Its all about little things, and thinking like the engines have to think, give the engines what they need within reason and you will be optimized.

More soon

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